Meet The Team

We are a team of experienced legal professionals who see a better way to disseminate legal knowledge globally. Together we are working to change the way law is perceived and practiced.
Jackie Donner
Jackie Donner
Co-Founder & CEO

Jackie created Lawflex as an answer to both law firms’ yearning to reduce costs and lawyers’ realization that the traditional legal career model was no longer working for them.

Before founding LawFlex, Jackie worked as an English lawyer for Epstein Rosenblum Maoz in their corporate department, and then as a member of their private client team on English law matters.

Jackie has acted on high-profile transactions for FTSE 100 and Tel Aviv 35 corporate clients, internet and technology companies, as well for leading financial institutions and banks. Moreover, Jackie has extensive experience on advising private clients on various estate planning and private wealth matters.

Prior to ERM, Jackie worked in the corporate department of Freshfields Bruckhaus Deringer LLP in London, and as a legal counsel at Morgan Stanley and Fidelity International.

Jackie gained an MSt from Oxford University, a BSc from London School of Economics and a B.A. from Tel Aviv University. She qualified as an English lawyer at BBP University Law School, and completed her Legal Practice Course at the College of Law in London. She is also a holder of the STEP Qualification.

Zohar Fisher
Zohar Fisher
Co-Founder & Chairman

Zohar is one of the leading veteran strategy consultants in the field of legal marketing in the Israeli legal market and has a long standing (over ten years) reputation in the legal business development field.

Throughout the years, Zohar has acquired unprecedented professional experience and knowledge in closely and personally accompanying tens of law firms in Israel and abroad in arrange of organizational processes, branding campaigns, marketing, internet and media development.

Zohar has been lauded, not once as the “law firm whisperer, leading mergers between firms, wide strategic consulting initiatives and core processes in the legal market in Israel.

The extensive expertise he has gained, as well as his wide professional knowledge have respectively positioned Zohar as a sought after lecturer in the field of Legal Marketing in Israel, and he coordinates and delivers lectures and seminars in various forums, with particular emphasis on leading conferences of the Bar Association, continuing legal education programs and law firm management programs as well as to students at various universities. In this context, he lectures on a wide range of topics touching on marketing, branding, and business development of law firms.

Zohar spent a number of years working in business development at a leading law firm in Israel. He is amongst the founding players in the strategic consulting, marketing and branding field in the Israeli legal market.

Zohar serves in a few roles, including:

  • Founder of ILMA (Israeli Legal Marketing Association) – the main Israeli legal marketing organization which coordinates the legal marketing field in Israel and serves as a professional guide.
  • Serves as the representative of the Israeli Bar Association in the American Bar Association.
  • Serves as the Chairman of the international continuing legal education arm of the Israeli Bar Association.
  • Serves as a director and external director in a number of companies.

Zohar completed his first degree in law (LLB) and government (BA) at the Interdisciplinary Centre in Herzliya (IDC) and his second degree in Social Sciences for Managers (Executive MA) in a public and political leadership program at Tel Aviv University.

Edo Bar-Gil
Edo Bar-Gil
Head of Legal Ops

Edo is the head of Legal Operations Solutions at LawFlex.  He has the unique skill-set required to re-design in-house teams, making legal a partner to business.  Edo and his team employ a creative, pristine and pro-active approach to achieving efficiency consistently.

Before joining LawFlex, Edo was the General Counsel of AppsFlyer, one of the most prominent and fast growing companies in Israel, currently having 15 branches across the globe and over 500 employees. Edo built the legal department from scratch, structuring it in line with the principles of Legal Operations.  He coined his own unique approach to Legal Ops based on his experience at AppsFlyer.

Prior to this role,  Edo acted as the Chief Legal Counsel for SundaySky, an Israeli startup that became a multi-national company, with a global presence.  He also worked for four years as legal counsel at Orange, one of the world’s largest telecommunications companies. At Orange, Edo managed legal issues relating to finance, IT, procurement technologies and innovations.  This was his field school experience in legal operations.

Edo launched his legal career at Tadmor & Co Yuval Levi & Co. and  then worked at Pearl Cohen Zedek Latzer Baratz, specializing in Hi-Tech, M&A, Multi National and Complex Transactions, Cross-Caltural Negotiations  and Commercial Law.

Edo holds a LL.B (magna cum laude) from Tel Aviv University and he is a Professional International Business Negotiator. Edo specializes in multi-national cross cultural negotiations and teaches negotiation for CEOs, sales persons, start ups and other companies.

Dr. Smadar Brack
Dr. Smadar Brack
COO (Chief Operating Officer)

Smadar is responsible for all aspects of management and development of Lawflex in Israel and overseas. She develops early-stage ideas into future-growth initiatives and help drive strategic partnerships and new initiatives forward.

She approaches every process with a desire and belief in achieving a tailor-made solution fitted perfectly to our customers. She is managing our pool of lawyers, and handling operations with law firms, companies and business entities in order to, among other things, promote and establish LawFlex as market leader in the ALSP field. As an anthropologist Smadar is fascinated by the immense changes of the labor market nowadays. She believes that the future labor market will be carried mainly by freelancers via remote work and she is excited to contribute to this change in the legal world.

Smadar Joined LawFlex after completing her Ph.D. in anthropology from the University of Michigan, Ann Arbor. She lived and worked in Rome, Ghana, NY & Michigan, prior to moving back to Israel as a postdoctoral research fellow at the Hebrew University. She has conducted over a decade of extensive ethnographic research in West Africa, Italy, and the USA focusing on issues of labor and religious migration, human rights and social aspects of law. In addition to her research she has taught various courses in social-cultural, medical, and legal anthropology at universities in Israel and the USA.

Smadar has a B.A. and M.A from the Hebrew University, and an M.A and a Ph.D. from The University of Michigan

Shany Raitsin
Shany Raitsin
Marketing Director

Shany is responsible for coordinating marketing plans that convey our unique company vision. She crafts various marketing strategies, spanning from social media management to graphic design to creating digital campaigns for LawFlex. She ensures that the brand message that is being communicated is consistent across all platforms (Instagram, Facebook, Website, LinkedIn, etc.). Shany monitors feedback and engagement across our marketing channels, and reports back data so that the company can then more accurately, and efficiently, communicate our message.

In addition to marketing, Shany also writes on a number of legal topics that are pertinent to LawFlex’s ideologies, seeking to highlight innovation within the legal industry.

Shany is based in Toronto, Canada, where she braves the cold and dreams of being back in LawFlex’s sunny Tel Aviv headquarters. She enjoys reading, writing, and geeking out about modernist literature in her free time.