Meet The Team
Jackie created Lawflex as an answer to both law firms’ yearning to reduce costs and lawyers’ realization that the traditional legal career model was no longer working for them.
Before founding LawFlex, Jackie worked as an English lawyer for Epstein Rosenblum Maoz in their corporate department, and then as a member of their private client team on English law matters.
Jackie has acted on high-profile transactions for FTSE 100 and Tel Aviv 35 corporate clients, internet and technology companies, as well for leading financial institutions and banks. Moreover, Jackie has extensive experience on advising private clients on various estate planning and private wealth matters.
Prior to ERM, Jackie worked in the corporate department of Freshfields Bruckhaus Deringer LLP in London, and as a legal counsel at Morgan Stanley and Fidelity International.
Jackie gained an MSt from Oxford University, a BSc from London School of Economics and a B.A. from Tel Aviv University. She qualified as an English lawyer at BBP University Law School, and completed her Legal Practice Course at the College of Law in London. She is also a holder of the STEP Qualification.
Jackie created Lawflex as an answer to both law firms’ yearning to reduce costs and lawyers’ realization that the traditional legal career model was no longer working for them.
Before founding LawFlex, Jackie worked as an English lawyer for Epstein Rosenblum Maoz in their corporate department, and then as a member of their private client team on English law matters.
Jackie has acted on high-profile transactions for FTSE 100 and Tel Aviv 35 corporate clients, internet and technology companies, as well for leading financial institutions and banks. Moreover, Jackie has extensive experience on advising private clients on various estate planning and private wealth matters.
Prior to ERM, Jackie worked in the corporate department of Freshfields Bruckhaus Deringer LLP in London, and as a legal counsel at Morgan Stanley and Fidelity International.
Jackie gained an MSt from Oxford University, a BSc from London School of Economics and a B.A. from Tel Aviv University. She qualified as an English lawyer at BBP University Law School, and completed her Legal Practice Course at the College of Law in London. She is also a holder of the STEP Qualification.
Zohar is one of the leading veteran strategy consultants in the field of legal marketing in the Israeli legal market and has a long standing (over ten years) reputation in the legal business development field.
Throughout the years, Zohar has acquired unprecedented professional experience and knowledge in closely and personally accompanying tens of law firms in Israel and abroad in arrange of organizational processes, branding campaigns, marketing, internet and media development.
Zohar has been lauded, not once as the “law firm whisperer, leading mergers between firms, wide strategic consulting initiatives and core processes in the legal market in Israel.
The extensive expertise he has gained, as well as his wide professional knowledge have respectively positioned Zohar as a sought after lecturer in the field of Legal Marketing in Israel, and he coordinates and delivers lectures and seminars in various forums, with particular emphasis on leading conferences of the Bar Association, continuing legal education programs and law firm management programs as well as to students at various universities. In this context, he lectures on a wide range of topics touching on marketing, branding, and business development of law firms.
Zohar spent a number of years working in business development at a leading law firm in Israel. He is amongst the founding players in the strategic consulting, marketing and branding field in the Israeli legal market.
Zohar serves in a few roles, including:
- Founder of ILMA (Israeli Legal Marketing Association) – the main Israeli legal marketing organization which coordinates the legal marketing field in Israel and serves as a professional guide.
- Serves as the representative of the Israeli Bar Association in the American Bar Association.
- Serves as the Chairman of the international continuing legal education arm of the Israeli Bar Association.
- Serves as a director and external director in a number of companies.
Zohar completed his first degree in law (LLB) and government (BA) at the Interdisciplinary Centre in Herzliya (IDC) and his second degree in Social Sciences for Managers (Executive MA) in a public and political leadership program at Tel Aviv University.
Zohar is one of the leading veteran strategy consultants in the field of legal marketing in the Israeli legal market and has a long standing (over ten years) reputation in the legal business development field.
Throughout the years, Zohar has acquired unprecedented professional experience and knowledge in closely and personally accompanying tens of law firms in Israel and abroad in arrange of organizational processes, branding campaigns, marketing, internet and media development.
Zohar has been lauded, not once as the “law firm whisperer, leading mergers between firms, wide strategic consulting initiatives and core processes in the legal market in Israel.
The extensive expertise he has gained, as well as his wide professional knowledge have respectively positioned Zohar as a sought after lecturer in the field of Legal Marketing in Israel, and he coordinates and delivers lectures and seminars in various forums, with particular emphasis on leading conferences of the Bar Association, continuing legal education programs and law firm management programs as well as to students at various universities. In this context, he lectures on a wide range of topics touching on marketing, branding, and business development of law firms.
Zohar spent a number of years working in business development at a leading law firm in Israel. He is amongst the founding players in the strategic consulting, marketing and branding field in the Israeli legal market.
Zohar serves in a few roles, including:
- Founder of ILMA (Israeli Legal Marketing Association) – the main Israeli legal marketing organization which coordinates the legal marketing field in Israel and serves as a professional guide.
- Serves as the representative of the Israeli Bar Association in the American Bar Association.
- Serves as the Chairman of the international continuing legal education arm of the Israeli Bar Association.
- Serves as a director and external director in a number of companies.
Zohar completed his first degree in law (LLB) and government (BA) at the Interdisciplinary Centre in Herzliya (IDC) and his second degree in Social Sciences for Managers (Executive MA) in a public and political leadership program at Tel Aviv University.
Smadar is responsible for all aspects of management and development of Lawflex in Israel and overseas. She develops early-stage ideas into future-growth initiatives and help drive strategic partnerships and new initiatives forward.
She approaches every process with a desire and belief in achieving a tailor-made solution fitted perfectly to our customers. She is managing our pool of lawyers, and handling operations with law firms, companies and business entities in order to, among other things, promote and establish LawFlex as market leader in the ALSP field. As an anthropologist Smadar is fascinated by the immense changes of the labor market nowadays. She believes that the future labor market will be carried mainly by freelancers via remote work and she is excited to contribute to this change in the legal world.
Smadar Joined LawFlex after completing her Ph.D. in anthropology from the University of Michigan, Ann Arbor. She lived and worked in Rome, Ghana, NY & Michigan, prior to moving back to Israel as a postdoctoral research fellow at the Hebrew University. She has conducted over a decade of extensive ethnographic research in West Africa, Italy, and the USA focusing on issues of labor and religious migration, human rights and social aspects of law. In addition to her research she has taught various courses in social-cultural, medical, and legal anthropology at universities in Israel and the USA.
Smadar has a B.A. and M.A from the Hebrew University, and an M.A and a Ph.D. from The University of Michigan
Smadar is responsible for all aspects of management and development of Lawflex in Israel and overseas. She develops early-stage ideas into future-growth initiatives and help drive strategic partnerships and new initiatives forward.
She approaches every process with a desire and belief in achieving a tailor-made solution fitted perfectly to our customers. She is managing our pool of lawyers, and handling operations with law firms, companies and business entities in order to, among other things, promote and establish LawFlex as market leader in the ALSP field. As an anthropologist Smadar is fascinated by the immense changes of the labor market nowadays. She believes that the future labor market will be carried mainly by freelancers via remote work and she is excited to contribute to this change in the legal world.
Smadar Joined LawFlex after completing her Ph.D. in anthropology from the University of Michigan, Ann Arbor. She lived and worked in Rome, Ghana, NY & Michigan, prior to moving back to Israel as a postdoctoral research fellow at the Hebrew University. She has conducted over a decade of extensive ethnographic research in West Africa, Italy, and the USA focusing on issues of labor and religious migration, human rights and social aspects of law. In addition to her research she has taught various courses in social-cultural, medical, and legal anthropology at universities in Israel and the USA.
Smadar has a B.A. and M.A from the Hebrew University, and an M.A and a Ph.D. from The University of Michigan
Adv. Karin Shlush is a project and client manager at LawFlex- she is responsible for all aspects of managing the LawFlex pool of lawyers, which is the biggest asset of our company. She manages to reach new talented Lawyers and bring them to be a significant part of our team.
As a client manager, she is responsible for maintaining the relationships with our existing clients and create new opportunities with potential clients in Israel and overseas. she has a strong understanding of the clients’ needs that enable her to provide them with the best ‘ Taylor Made’ solution. She brings creativity, as well as high level of customer service and client’s satisfaction.
Karin joined LawFlex after 3 years as a lawyer in the private market. She worked as an associate in one of the biggest law firms in Israel in the Banking& finance department and was part of a large-scale project involving top international law firms. Then she moved to work as a Lawyer in the professional department of one of the leading Investments Houses in Tel Aviv. Karin did her legal internship in the public sector and admitted the Bar exams in 2018.
Karin holds a LL. B (magna cum laude) from the college of management.
Adv. Karin Shlush is a project and client manager at LawFlex- she is responsible for all aspects of managing the LawFlex pool of lawyers, which is the biggest asset of our company. She manages to reach new talented Lawyers and bring them to be a significant part of our team.
As a client manager, she is responsible for maintaining the relationships with our existing clients and create new opportunities with potential clients in Israel and overseas. she has a strong understanding of the clients’ needs that enable her to provide them with the best ‘ Taylor Made’ solution. She brings creativity, as well as high level of customer service and client’s satisfaction.
Karin joined LawFlex after 3 years as a lawyer in the private market. She worked as an associate in one of the biggest law firms in Israel in the Banking& finance department and was part of a large-scale project involving top international law firms. Then she moved to work as a Lawyer in the professional department of one of the leading Investments Houses in Tel Aviv. Karin did her legal internship in the public sector and admitted the Bar exams in 2018.
Karin holds a LL. B (magna cum laude) from the college of management.
Adv. Natali Shaybak is a project and client manager at LawFlex – Natali is responsible for managing the entire pool of lawyers and is the liaison between them and the law firms or companies.
Natali is highly invested in the placement field and manages it with uncompromising professionalism, combined with emotional intelligence and creativity in order to create the perfect match. Natali believes in transparency, sincerity and thinking out of the box. With the ability to deeply understand the needs of both sides, she incorporates these qualities into her role.
Natali brings to LawFlex high interpersonal skills, exceptional business savvy and operational understanding, as well as in-depth knowledge and valuable experience within large organizations – all with the aim of producing effective and ideal solutions.
She is responsible for locating quality lawyers and matching them with law firms, or suitable corporations, in order to generate a great fit and facilitate a mutually beneficial relationship.
Natali joined LawFlex after 3 years as a lawyer in the private sector. Natali interned at Barnea & Co. in the commercial department.
Upon finishing her internship and becoming a licensed lawyer in 2018, Natali worked as an attorney at one of the largest law firms in Israel – Gornitzky & Co. in the Banking and Finance Department. She was part of a large-scale project involving international law firms.
Natali holds a Bachelor of Law (LL.B) from the College of Management Academic Studies.
Adv. Natali Shaybak is a project and client manager at LawFlex – Natali is responsible for managing the entire pool of lawyers and is the liaison between them and the law firms or companies.
Natali is highly invested in the placement field and manages it with uncompromising professionalism, combined with emotional intelligence and creativity in order to create the perfect match. Natali believes in transparency, sincerity and thinking out of the box. With the ability to deeply understand the needs of both sides, she incorporates these qualities into her role.
Natali brings to LawFlex high interpersonal skills, exceptional business savvy and operational understanding, as well as in-depth knowledge and valuable experience within large organizations – all with the aim of producing effective and ideal solutions.
She is responsible for locating quality lawyers and matching them with law firms, or suitable corporations, in order to generate a great fit and facilitate a mutually beneficial relationship.
Natali joined LawFlex after 3 years as a lawyer in the private sector. Natali interned at Barnea & Co. in the commercial department.
Upon finishing her internship and becoming a licensed lawyer in 2018, Natali worked as an attorney at one of the largest law firms in Israel – Gornitzky & Co. in the Banking and Finance Department. She was part of a large-scale project involving international law firms.
Natali holds a Bachelor of Law (LL.B) from the College of Management Academic Studies.
Lara is responsible for creating and implementing a content strategy that helps us achieve our business goals. In her role, she is the creative force behind our social media content, working closely with the team to develop engaging and informative posts that resonate with our target audience. Her expertise in content creation, distribution, and optimisation allows us to connect with our customers on a deeper level, building long-lasting relationships.
Whether she is creating blog posts, videos, social media content, or email campaigns, Lara ensures that our content is always on-brand, engaging, and optimised for maximum impact.
Before joining LawFlex, Lara worked at some of Australia’s preeminent financial institutions and commercial law firms. Lara worked in the M&A and Takeovers team at Herbert Smith Freehills, assisting on some of Australia’s most high-profile deals and transactions. Prior to HSF, Lara worked in the Office of General Counsel at the Australian Securities Exchange, most notably advising on the CHESS Replacement Program and at Gilbert + Tobin advising banking clients during the Royal Commission into Misconduct in the Banking, Superannuation and Final Services Industry.
Lara holds an LLB (Hons I) and a Bachelor of Communications. In between posts, she enjoys running, hanging out with friends, and enjoying all that the city of Tel Aviv has to offer!
Lara is responsible for creating and implementing a content strategy that helps us achieve our business goals. In her role, she is the creative force behind our social media content, working closely with the team to develop engaging and informative posts that resonate with our target audience. Her expertise in content creation, distribution, and optimisation allows us to connect with our customers on a deeper level, building long-lasting relationships.
Whether she is creating blog posts, videos, social media content, or email campaigns, Lara ensures that our content is always on-brand, engaging, and optimised for maximum impact.
Before joining LawFlex, Lara worked at some of Australia’s preeminent financial institutions and commercial law firms. Lara worked in the M&A and Takeovers team at Herbert Smith Freehills, assisting on some of Australia’s most high-profile deals and transactions. Prior to HSF, Lara worked in the Office of General Counsel at the Australian Securities Exchange, most notably advising on the CHESS Replacement Program and at Gilbert + Tobin advising banking clients during the Royal Commission into Misconduct in the Banking, Superannuation and Final Services Industry.
Lara holds an LLB (Hons I) and a Bachelor of Communications. In between posts, she enjoys running, hanging out with friends, and enjoying all that the city of Tel Aviv has to offer!
Adv. Noy Thaller is a project and client manager at LawFlex. Her responsibilities including managing LawFlex’s talented pool of lawyers (our biggest asset) and recruiting new lawyers as the demand for LawFlex’s ALSP offering continues to grow.
As a client manager, she is responsible for maintaining relationships with our existing clients and creating new opportunities with potential clients in Israel and overseas. She has a strong understanding of client’s needs that enables her to provide them with custom-made solutions. She brings creativity, as well as a high level of customer service.
Noy joined LawFlex after 9 years as a lawyer in both the private and public sectors. Noy did her legal internship as a prosecutor in the IDF and became certified as a lawyer in 2013. After her military service she worked as a municipal prosecutor followed by an extensive career in the private sector, specializing in construction law.
Noy holds an LL.B from Bar-Ilan University, and an LL.M (Public Law) and MS.c (Urban Planning) from Tel Aviv Univerisity.
Adv. Noy Thaller is a project and client manager at LawFlex. Her responsibilities including managing LawFlex’s talented pool of lawyers (our biggest asset) and recruiting new lawyers as the demand for LawFlex’s ALSP offering continues to grow.
As a client manager, she is responsible for maintaining relationships with our existing clients and creating new opportunities with potential clients in Israel and overseas. She has a strong understanding of client’s needs that enables her to provide them with custom-made solutions. She brings creativity, as well as a high level of customer service.
Noy joined LawFlex after 9 years as a lawyer in both the private and public sectors. Noy did her legal internship as a prosecutor in the IDF and became certified as a lawyer in 2013. After her military service she worked as a municipal prosecutor followed by an extensive career in the private sector, specializing in construction law.
Noy holds an LL.B from Bar-Ilan University, and an LL.M (Public Law) and MS.c (Urban Planning) from Tel Aviv Univerisity.
Advisors
LawFlex has appointed Gil Sheinfeld, technology executive and former Chief Technology Officer of Fiverr, as an Adviser. As Adviser, Gil is responsible for advising LawFlex on the innovation and technical development of LawFlex’s product and platform.
At Fiverr, Gil was part of creating the world’s leading global marketplace for freelance services and was responsible for managing hundreds of programmers and technical teams. In 2019, Gil was part of the executive team that took Fiverr, now valued at $1.63B, to an IPO.
Prior to joining Fiverr, Gil held leadership positions at some of the world’s largest and innovative technology conglomerates. He served as the Director of Engineering at A9.com, a subsidiary of Amazon.com, and led the development of several key initiatives at Cisco in the areas of QoS and MPLS management for both the Enterprise and Service Provider markets.
Throughout his career, Gil has a successful track record of building, leading and scaling product and technology organisations, resulting in multiple acquisitions totalling more than $500M. Most significantly, Gil led the product, tech strategy and due diligence team that sold Amobee to Singtel for $321M.
Gil holds an MBA and BSc (Magna Cum Laude) from Tel Aviv University.
LawFlex has appointed Gil Sheinfeld, technology executive and former Chief Technology Officer of Fiverr, as an Adviser. As Adviser, Gil is responsible for advising LawFlex on the innovation and technical development of LawFlex’s product and platform.
At Fiverr, Gil was part of creating the world’s leading global marketplace for freelance services and was responsible for managing hundreds of programmers and technical teams. In 2019, Gil was part of the executive team that took Fiverr, now valued at $1.63B, to an IPO.
Prior to joining Fiverr, Gil held leadership positions at some of the world’s largest and innovative technology conglomerates. He served as the Director of Engineering at A9.com, a subsidiary of Amazon.com, and led the development of several key initiatives at Cisco in the areas of QoS and MPLS management for both the Enterprise and Service Provider markets.
Throughout his career, Gil has a successful track record of building, leading and scaling product and technology organisations, resulting in multiple acquisitions totalling more than $500M. Most significantly, Gil led the product, tech strategy and due diligence team that sold Amobee to Singtel for $321M.
Gil holds an MBA and BSc (Magna Cum Laude) from Tel Aviv University.